Job: Product Marketing Manager, Auto

Jobing Description

Requisition #121799BR Posting Job Title Product Marketing Manager, Auto
Brand Huffington Post Media Group
Market Location US - Michigan - Birmingham
Position
Type Full Time
Posting Job Description

Company Description

Proven business analyst with a desire to drive change? Motivated by the opportunities of a fast growing industry in transition? Focused on out of the box approaches and rapid business results? Quantitative problem solver with a passion for operations? Exposure to projects in a combination of online media, strategy development, process re-engineering or sales operations?

Our employees have helped to create popular and engaging online products and destinations that attract over 150 million unique visitors each month globally. As a result, AOL is a leading global web services company with a substantial worldwide audience, a suite of powerful web brands and industry leading products, and one of the largest advertising networks in the United States. We look for people that are exceptionally imaginative, focused, and truly excited about our mission: to inform, entertain, and connect the world and to execute upon that mission in a data-driven manner at internet speed.

Position Responsibilities:
Define and articulate the unique selling proposition and audience profile for AOL automotive properties to and ensure that the sales team has the materials required to communicate that story to the market.

Create innovative and engaging advertising products and programs that compliment AOL Autos and Autoblog, be the go-to expert on their implementation and help create their business rules.

Serve as the primary point of contact for Advertising Sales and the Category Focused Ad Sales Marketers for questions around USP, Audience Profile and Advertising Products and Programs.

Serve as a partner to Advertising Sales and the Category Focused Ad Sales Marketers in the creation of custom programs when appropriate.

Project manage the set-up, implementation and delivery of custom programs on their relevant Vertical/Site/Product.

Work with Vertical Operations to ensure deliverability of campaigns.

Proactively work with content department editors to brainstorm and package feature and custom edit projects that support both editorial aspirations as well as sales requests.

Maintain the Sales focused editorial and tech calendars.

Work with the Design and Tech teams to align editorial vision with sales/sponsorship needs from ideation to execution.

Support the development of Cross-Site/multi-platform tent pole opportunities.

Continually identify emerging trends in online advertising and social media, and work proactively to capitalize on those trends with innovations to our own ad products. Work with Operations on pricing and other specifications, and proper product-ization in AOL s systems.

Work with GM to identify and evaluate potential distribution and partner programs.

Work with Analytics to tell the narrative of their Vertical/Site/Product s role in the AOL universe with regard to audience and referral traffic.

Report on success metrics and develop case studies.

Work with centralized creative services on collateral design and finishing.

Requirements

3-5 years of digital media marketing or advertising sales experience focused on the automotive sector

A deep understanding of the advertising sales process and the information needs of the sales force

An ability to communicate quickly and succinctly with sales force in a way that allows them to successfully market AOL Money & Finance products

Experience with major consumer automotive digital products and their respective place in the market

Outstanding oral and written communication skills and an ability to lead presentations to both the sales force and clients.

Position is open to the following AOL locations: Detroit